The project

Marètta is a fictional book café developed as part of a university design project focused on branding and visual identity. I created the full brand concept, including the logo, typography, color palette, and visual tone. The name marètta plays with the Italian word for “small wave” The logo with a playful yet elegant typeface that reflects the café’s cozy, creative spirit.
“If life is boring, order a coffee and read.”
This project explores how branding can shape the mood and personality of a space, creating an environment where books, coffee, and people come together.